With modernized, sleek packaging, discover the professional difference using Styling by Redken. Previously known as Pure Force…this product has the same amazing vegan formula, now with a new and improved look and name to make navigating our portfolio even easier, so you can style confidently creating the look you want, when you want it!
Book An Appointment Now
Find a salon near you and book an appointment with our expert stylists. Whether you want a full head colour, highlights or to treat yourself to a bouncy blow-dry.
Book a free consultation to get style and colour advice now!