It’s surprising what hair colour can do to boost our self-confidence
Regis has had a long history of supporting women’s confidence and we have been on a mission to help women feel confident and free to express their truth by creating beautiful hair. We are incredibly proud to share our Choose Colour campaign, aimed at helping our guests unlock their self-confidence thanks to our network of talented and expert stylists.
"The idea behind our 'Choose Colour' campaign is to revitalise signature shades and spotlight our most classic colouring techniques, placing stylist expertise and beautiful hair at the heart of every salon experience. By choosing Regis, you'll be choosing colour confidence by the experts."
- Kieron Fowles, Creative Director
A visit to a Regis salon isn’t just about beautiful colour and stylish cuts but the entire salon experience, from the greeting you receive as you walk through the door to the internal confidence you feel as you walk out.
We believe your hair is your crowning glory and we know it positively impacts your self-confidence when it looks and feels its best. Hair colour plays a vital role in building and maintaining that self-confidence too, and truly reflects who we are and our personality. At Regis our experts can enhance your natural hair colour and amplify your confidence so that you leave looking and feeling beautiful.
The reasons why we love to colour our hair are nearly as numerous as the shades available to us. Whether you want to cover greys, change your look or stay on trend, colouring your hair has an undeniable ‘feel good’ factor. Wella found that a whopping 72% of women felt more attractive after they dyed their hair; 69% felt more confident; 49% felt more sexy; and 42% felt more youthful. With that kind of satisfaction, it's no wonder 92% of women have coloured their hair at some point in their lives.
Creative Director Kieron Fowles emphasizes how important it is for guests to talk with their stylists about their colour:
"When guests sit in the chair, our stylists like to talk through the whole colouring process with them, taking into consideration their physical attributes as well as their lifestyle and desired level of maintenance, in order to make an educated decision that best fits their personal style. We also explain which products we’re using because we trust Wella Professionals to deliver the best colour results, so that every guest can leave feeling and looking like their best self."
The desire to feel attractive and boost self-confidence are increasing reasons why women are moving to have their hair coloured in a professional salon vs. at home, safe in the knowledge that they are in the hands of true colour experts. The upscaled complexities of modern-day hair colour trends means that more than ever, a trip to the salon is a sensible investment, particularly when you need expert application that will help you achieve your desired look without causing damage to hair. It comes as little surprise then, that women are moving away from in home colouring and favouring a salon professional colouring service.
When asked about how their hair looked after colouring, more than 80% of women felt their hair was shinier and well-conditioned after getting it coloured at a salon. However, as we become more conscientious with the origins and ingredients of the products we are using on our bodies, there are understandably going to be confusions and concerns about damage and breakage. Therefore, we encourage guests to ask their stylist about the different colour options available to them as well as an at home hair care routine using salon professional products that are fitting with their lifestyle.
Our stylists are educated to treat each guest as individuals and offer a truly personalised experience that is relaxing and enjoyable. Choosing to professionally colour your hair at one of our salons, whether it be a bold temporary fashion colour or a more long-term solution to cover grey, your stylist will work with you to find the right shade and technique that’s perfect for you.
"Our stylists have a wealth of knowledge and expertise from years of training and experience working with all different hair types, which is why we say, trust the experts."
- Jackie Lang, Regis Managing Director
Choose The Experts
As exciting as the prospect of choosing a colour can be, we understand that handing over the reins of such an important and personal aesthetic can also be daunting. But it needn’t be. Here at Regis, as well as continuous technical training to guarantee desired results – we have the highest number of Wella Master Colour Experts within our salon network, one of the most prestigious colour accolades in the industry – our stylists are developed to treat every guest as an individual, each with their own unique colour journey.
Bonding with your hair colour therefore, is important in every aspect – from choosing a colour that suits your personality and lifestyle to retaining your colour vibrancy using a salon professional bonding treatment.
Designed specifically to protect the bonds in your hair, our bonding treatment prevents damage that can be caused during a colour service. As the colour experts, we believe all guests should have the opportunity to improve the strength and appearance of their hair, which is why we also offer our bonding treatment as an independent service – a great way to fortify your hair in between colour appointments. You can find out more about this specialist treatment in our Smartbond FAQs.
As well as popping into the salon, there are also things you can do at home to help maintain your hair colour and ensure it stays looking salon-fresh and vibrant for as long as possible. For this reason, our stylists are exceptionally knowledgeable in some of the most advanced professional haircare ranges around – including Wella, L’Oreal, Kerastase, Paul Mitchell, ghd, Moroccanoil and more. Professional quality hair requires upkeep using salon professional products and our stylists will be able to make recommendations to suit your colour as well as help you to develop a personalised at-home hair care routine.
So, whether you're colouring your hair for the first time, transitioning to a new shade or simply wanting to cover up greys, you'll be in safe hands at your local Regis salon. By choosing Regis, you choose confidence.
Watch the Choose Colour campaign video below followed by final looks from the collection for the ultimate hair colour inspiration.
Found a colour or colouring technique that you love? Are you a balayage babe or a highlights queen? Share your colour journeys with us @regisuk using the hashtags #Chooseregis #ChooseColour and #ChooseConfidence so it shows up on our feed! What makes you colour confident?